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The Differences between PPI and PPC. |
There are many different types of search engines in use today: PPC, PPI, META, theme engines, and on, and on, and on. But today, I will explain what specifically the PPI, Pay-Per-Inclusion model and the PPC, Pay-Per-Click models are. The Pay-Per-Click model or PPC is the most commonly known as the pay-per-click search engine, and the monster in this category is Overture or Yahoo Search Marketing. In this model you basically "bid" for your website placement or position among other websites for your specified keywords. Example: if you were to bid on the keyword phrase "racing cars" and your bid was lets say, $0.25, your website would be placed in the search engine result pages where the highest bid would be first and the balance in decreasing order to the lowest bid. And so if your bid is the highest over all the other bids for the phrase "racing cars" your website would be first in the result pages. Get the idea? And so whenever a visitor clicks on your link, your account balance would decrease by your set bid amount, in this example $0.25. So your visitors would "cost" you $0.25. Overture(Yahoo Search Marketing) is the most popular search engines for the PPC model. Although Google Adwords though is Google's version of the Pay-Per-Click model. PPC is most noted for being able to launch and get a search engine campaign up and going within minutes. With Google Adwords for example, a person can set-up and start bidding on keyword phrases usually within 15-20 minutes. Rather with Pay-Per-Inclusion, the PPI model, one pays one time "indexing fee", usually annually, and your website is indexed into the search engines database, usually within 48 to 72 hours. This along with the indexing process, your website is "refreshed" according to your website's Optimization. This refreshing process takes places every 48-72 hours. And according to how your website is optimized, either well or poorly, your rankings or placement either increases or decreases. Myself, I have experimented with both models, PPI and PPC, but being in that I enjoy learning, I opt for the inclusion model, as I am constantly and actively learning and busying myself with SEO, search engine optimization and SEM search engine marketing. Happy Searching.
Burke Ferguson has a varied education in his online education with both a BSc. in Computers as well as Certification in both Search Engine Marketing and Saearch Engine Optimization.
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