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A NEW CLASSIFIED ADS WEBSITE FOR LONDON AND SURROUNDING HOME COUNTIES |
Residents of London and the six surrounding Home Counties (Kent, Essex, Berkshire, Buckinghamshire, Surrey, and Hertfordshire) now have a new classified ads website, London Photo Ads. This short article outlines the unique aspects of this new London classified ads service, and main benefits to its users.
Rationale
After researching the market for London classified ads it was felt that a gap existed in the market for a classified ads website that can
(a) offer a more user-friendly way to navigate the website and browse through the adverts (in addition to the usual Search features), as well as
(b) give excellent value for money.
With this in mind, London Photo Ads studied all the available classified ad software and scripts, installed and tested a few of them. Finally, one was chosen as the best for meeting the two main criteria for a new London classified ads website.
Unique Aspects
(a) Layout To make London Photo Ads very easy to navigate, over 2,400 categories and sub-categories have been created. Visitors can see all the main categories on the Home Page, click on any them to access any (multi-level) sub-category and immediately see the adverts listed. Click on the advert you can see it exactly as formatted by the advertiser (in any colour, font or layout), and with up to free three photos. More photos can be uploaded for an extra fee.
(b) Home Counties Each of the 6 Home Counties surrounding London has its own main category and the same sub-categories as the London boroughs. It is appropriate that classified ads website for London should also serve the Home Counties. After all, many people working in London live in the Home Counties.
(c) Community Notice Boards This London classified ad website provides a Community Notice Board sub-category for each London borough and Home County. There the community groups can place their notices of local events.
Benefits to Users
(a) Most User-friendly Ads Website To Navigate This means that listed ads can seen and read more easily and quickly by visitors. A lot of care and effort has been put into setting out the (2400 plus) categories and sub-categories to ensure just this.
(b) Best Value For Money The market research on the London classified ads websites indicated that potential users are more impressed by value for money than just a free service. London Photo Ads is initially a FREE service, until 1 October 2008. Even after that most ads will cost just £1 or £2 (to be decided), apart from the Job ads which will still remain competitively priced at just over half of what a competing website (e.g. Gumtree) charges for the same. The basic charge will for a calendar month and will include 3 free photos, highlighting, and formatting ads in any font, colour, or layout the advertiser wishes. Featured Ads will cost a little more. The fee will go into ensuring that the website is widely promoted and advertised, and eventually placed on its very own web server.
(c) Own Store and Links Advertisers joining London Photo Ads can set up their very own Store to explain what they are offering. The store can have links to advertiser's own website or email address. This London classified ads website also allows each advert to display email and other contact details, as well as a back link to the advertiser's own website, increasing their search engine optimisation.
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