Marketing Tips - Internet Marketing Miracles (Part 1)

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Internet Marketing Miracles (Part 1)

Internet Marketing Miracles (Part 1)

Part 1 : Viral Marketing

I. An Introduction About Hotmail As A Viral Marketing Example:

Hotmail was created by Sabeer Bhatia. Sabeer was born in
Chandigarh, India, and did his early schooling at the Jesuit
School of St. Joseph's Boys' High School in Bangalore.

After a brief two year stint at the Birla Institute of
Technology and Science in India, he transferred to the
California Institute of Technology (Caltech) where he pursue
his undergraduate education. He went on to receive his
Master's Degree on Electrical Engineering from Stanford
University. He worked on portable computers for Apple Computer
before becoming one of the original employees at Firepower
Systems, where he worked on PPC based workstation computers.

After two years at Firepower, he teamed up with his partner
Jack Smith (1995) where they launched Hotmail, the first
web-based e-mail service. They launced the servive on
July 4, 1996 and in less than six months, subscribers grew
to over 1 million subscriber. A year later, on 30 December
1997, it was sold to Microsoft for $400 million.

After the Hotmail acquisition, Bhatia worked at Microsoft
for about a year and in April 1999, he left to start another
venture, Arzoo Inc, which was shut down when the Dot-com
bubble burst. In 2006 he relaunched Arzoo as a travel portal.
Currently he has started a new venture called
http://www.BlogEverywhere.com

Hotmail allows each email users to invite others to get free
email account. This campaign is very effective as each new
email user are given the authority to invite others to
create a new account with Hotmail. This concept allow
Hotmail to create a database of few millions in a short
period of time.

II. About The Microsoft Acquisition Of Hotmail :

With daily addition of 60,000 subscribers then, Microsoft
eyes Hotmail as a core resource that could bring products
and services faster. Microsoft initially offered $180
million but Hotmail executives kept the cards on their
chest. After a series of negotiations and proposals from
Microsoft negotiators, the deal was finally sealed for
$400 million.

III. Viral Marketing As A Tool In The 21st Century Internet
Marketing :

Viral Marketing is an internet based stealth marketing
campaign being used in an offline political and media
coverage. Sometimes referred to as "word-of-mouth" and
"refer-a-friend" marketing campaign, the use of internet
defines new definition to this marketing. Blogs, forums or
discussion boards being one of this, the mode of "virus"
being transmitted is now more advance and dynamic. This
new marketing phenomenon facilitates and encourages people
to pass along a marketing message in a geometric progression
of 1,2,4,8,16....or in binary 1,10,100,1000,10000.....theory.
This Euclid's Theory is significant as it facilitates the receipt
of message in a very fast, efficient and in a relatively low
COST campaign. Is this effective as we thought it to be?
It depends on a lot of factors. But if your product is digital,
it definitely will go a long way. Visit the following domains to
see how viral marketing works :

1) http://ViralMarketingGiveaway3.com
2) http://TheSuperGifts.com

The above resources will give you valuable products that you
can use and giveaway. Some are brandable while some you need
to upgrade your membership to receive a premium service,
hence, to make it more viral. But why are they giving the
products, anyway?

1) To create list;
2) To profit from the affiliate links inside the ebook; and
3) To make money from branding rights associated with the
ownership of the product.

You do the same thing, you give it away and your recipient
will do the same thing. Some product owners, however, are
giving Private Label and Master Resell Rights to the giveaway
product just to create list. See the process? It is never
ending and given a right product, you will definitely
receive more eyeball.

IV. How is it differentiated from the multi-level marketing?

They have different concept. In multi-level marketing, you
are offering a product through downlines in a pay-per-sale
concept. Whereas in viral marketing, your downlines are
offering free product in a reward-per-lead concept. The
reward is thru your opt-in leads generated from taking
action. It is much easier to create downlines receiving
free product than creating downlines selling products.

V. How To Optimize Effective Viral Marketing Campaign?

As an internet marketer, we should me mindful of the way we
want our message be delivered and executed. Do we need
everybody to know about it? Is it a niche product or
information that should be sent to select niche target?
What method should I use to send this message? How do I
send it? Should I use safelist? Should I join free-for-all
ads campaigns? Etc, etc. Effective use of viral marketing
could be summarized as follows:

1) Give Value:Your product should give valuable information
or direct benefits to your recipients. Ebook report titles
like "How To Win Friend and Influence People", "The Greatest
Money-Making Secret In History" or ""The Death Of Adsense"
offers good information enough. Also, make sure that the
digital product is less than or at most 1MB capacity. Just
recently, I receive an invitation to receive a free software
and I jump to receive the offer, only to know that I have
to download a 20MB software.What if your recipient is using
dial-up to download the product? You need to consider all
these factors.

2) Offer Incentive (when necessary) : If you are gathering
a list for your database, it should be transmitted in a
digital form where the recipient could easily download the
report or ebook. You can create added value is an incentive,
like giving bonus, lower price to the other promotions or
by giving a pay-per-lead Mike Filsaime offered recently to
his "Death Of Internet Marketing" campaign where he gave a
$1 per lead incentive to whoever send him fresh opt-in lead.
A new concept, indeed.

3) Make It Personal : The use of "personalized invitation
letters" to bring your message across should be formal and
unbiased. Have you ever received an invitation addressed to
you as "Dear {first name}"? If you are not using an
autoresponder you may have done this mistake and if you are
not in anyone's opt-in list, you may have received this
invitation. If addressed in a general message board or open
advertisements, it could better be presented in a "Dear
Friend" or "Dear Fellow Marketer" approach.

4) Avoid Spam : To abide by the Can Spam Law, always send
in a "double opt-in" form.

Jerry Navarro is the webmaster of http://wealthfreedom360.com , your one-stop internet marketing guide and resources. Receive free internet marketing ebooks, reports and niche product. Join my newsletter and receive free 12 Lessons To "The Magical Formula For Creating Life-Changing Income" Course at http://wealthfreedom360.com/course.htm
Read more at: http://www.ArticlePros.com/marketing/internet-marketing/article-51959.html.

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